After more than a decade, Da Nang tourism has taken on a new look with the appearance of a series of large-scale destinations and record-breaking projects.

Ba Na peak during the French period
In its heyday, Ba Na was a miniature town serving the French with postal services, banks, telegraph offices, even a bakery, laundry, tennis court... it was a highlight. highlight of Da Nang tourism at that time. After the August Revolution, the French withdrew, causing Ba Na to become a desolate land covered with the dust of the past.
Restore Ba Na, the opening point for Da Nang tourism
By 1997, Da Nang decided to restore Ba Na and called for investment. In 1999, a travel company invested in a small cable car system from Vong Nguyet hill to Ba Na peak. But with rudimentary infrastructure and difficult transportation, Ba Na still remains just a seasonal tourist destination.
In 2007, Sun Group decided to invest in Ba Na following the call of Da Nang leaders. Statistics for the first half of that year showed that Da Nang welcomed about 577,400 visitors, but the number of days of stay was only 1.62 days for domestic visitors, 1.67 days for international visitors. To pave the way, Sun Group has joined hands with the world's leading partner Doppelmayr to deploy cable car route No. 1.

Sun Group engineers build Ba Na cable car
Sun Group's core staff still remember that the first group of contractor workers who arrived at the construction site after one night... left almost all of them because they were not used to living in a cold, foggy place.
The impression of Ba Na at that time was that the road from the foot of the mountain to the top was steep, with many curves, the car had to "crawl" every meter. These are slippery sections that often require a group of several people to go together to support each other to climb. And those are the days when you have to wear two layers of raincoats to avoid the cold wind, and your clothes won't dry after a week of drying.
"That day, I even asked the senior leaders why they had to choose such difficult places.
Meanwhile, in Da Nang city at that time, there were still many spacious beaches, so doing anything was easy," said Mr. Duong The Bang - member of the board of directors - one of the first Sun Group people to carry out the project. Ba Na cable car project - said.

Sun World Ba Na Hills tourist area
"Sweet fruits" change a land
Ngày 25-3-2009, tuyến cáp treo số 1 được đưa vào vận hành, quy mô 96 cabin, công suất phục vụ 1.500 khách một giờ.
Chứng kiến đám đông xếp hàng chờ đến lượt đi cáp treo trong ngày khai trương cùng đoạn đường tắc đến 4km, anh Dương Thế Bằng lúc này mới chắc chắn đã tìm thấy câu trả lời cho thắc mắc của mình. "Tôi không còn hoài nghi gì nữa, mà biết rằng sự hấp dẫn của Bà Nà là có thật".
Tháng 3-2013, tuyến cáp treo số 3 từ thác Tóc Tiên - Indochine kết nối chân núi với đỉnh Bà Nà ở độ cao 1.487m ra đời, giúp hành trình lên đỉnh núi Chúa rút xuống còn 17 phút.
Tuyến cáp này đã nhận cùng lúc bốn kỷ lục Guinness: tuyến cáp treo một dây dài nhất thế giới, có độ chênh giữa ga đi và ga đến cao nhất thế giới, chiều dài một sợi cáp không nối dài nhất thế giới và độ nặng cuộn cáp nặng nhất thế giới.
Năm 2017, hai tuyến cáp Hội An - Marseille và Bordeaux- Louvre tiếp tục được ra mắt, nâng công suất phục vụ của toàn tuyến lên con số 6.500 khách/giờ.
Đến với Bà Nà, giữa nơi ngàn mây bao phủ, một "làng Pháp" thu vào tầm mắt du khách với những lâu đài cổ kính, các buổi biểu diễn carnival sôi động, lễ hội tưng bừng suốt bốn mùa.
Ngoài ra, còn có xứ sở hoa rực rỡ Le Jardin d’Amour, khu vui chơi giải trí trong nhà Fantasy Park, hầm rượu cổ Debay xuyên lòng núi, khách sạn Mercure Danang French Village Bana Hills...

Golden Bridge - symbol of Da Nang and Vietnam tourism
Or in a quiet space, visitors can also admire and sightsee at attractive places of Da Nang tourism such as: Linh Chua Linh Tu temple, Linh Ung Ba Na pagoda, Linh Phong Tu tower.
In June 2018, the appearance of the Golden Bridge made its mark when it was praised by the world press as the most impressive pedestrian bridge in the world, along with the title "Top 100 most wonderful destinations in the world of 2018". 2018" voted by Time magazine.
In March 2012, the Daily Mail (UK) announced that the Golden Bridge topped the list of the top 10 new wonders of the world as voted by the young generation. For every three tourists coming to Da Nang at that time, two people asked to visit the Golden Bridge.
After the pandemic, Sun World Ba Na Hills continues to be upgraded into a new, more attractive version with the two kingdoms of the Moon and the Sun, along with a series of iconic tourist works and products.
Sun World Ba Na Hills has been honored four times in a row by the Vietnam National Administration of Tourism as "Vietnam's Leading Tourist Area" and by WTA as "The World's Leading Iconic Tourist Destination".
In addition to Ba Na, when traveling to Da Nang, one cannot help but mention InterContinental Danang Sun Peninsula Resort - "The world's most luxurious resort" voted by WTA - "Oscar of the tourism industry".

InterContinental Danang Sun Peninsula Resort
Designed by famous architect Bill Bensley and in operation since 2012, this resort has now become a destination for many stars, politicians and important figures in the world.
Or Premier Village Danang Resort - "The most luxurious family resort in the world" (awarded by World Luxury Hotel Awards).
Statistics from 2009 - 2018, the number of visitors to Da Nang increased by 463%, visitors to Ba Na increased more than 160 times.
In 2017, each domestic visitor stayed an average of 2.9 days and an international visitor for about 3.9 days; The average spending levels are 2.8 and 6.2 million VND, respectively (nearly 6 times higher than in 2007). In 2019, Da Nang tourism welcomed 8.6 million visitors, with 3.5 million international visitors, bringing in 30,973 billion VND.

Bana Hills Golf Club
For more than 15 years, Sun Group's journey to beautify the lands has not stopped in Da Nang. "It's all just the beginning" - according to a Sun Group representative.
In the future, Sun Group will continue its impressive journey in the city along the Han River, aiming to bring the world to Vietnam and bring Vietnam to the world.
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